In 2017 Awaekn Creative founders Brandy VanGessel and Hillary Womboldt were new medical marijuana patients in their home state of Michigan.

They were surprised to discover that there was not much information available on products and pricing.

The overall experience of visiting a dispensary was difficult, confusing, and still felt illegal.

Awaekn Creative was founded out of a desire to bring innovative, educational design that breaks stigmas in the cannabis industry.

Drawing on their multidisciplinary skill set and experience working with a variety of clients including Marriott, Coachella, Steelcase, and the Detroit Lions; they create tailored design solutions for cannabis brands both old and new.