Build a Legacy.
5th House Farms Owner Carlondo Dudley is one of only a handful of Black licensees in the state of Washington. With an eye on expanding his full vertical into multiple product lines, we created a core brand identity system exuding luxury and legacy.
SERVICES: Brand Strategy, Brand Identity Design, Packaging Design, Merchandise design
The numeral 5 logo incorporates 5 stripes, representing 5 generations after slavery. The bold althetic shape pays homage to Carlondo’s signature cartidge line.
We teamed up with streetwear designer Jordan Carter to create fun, fashion forward merch featuring the brand’s candy colors.